Newport SEO Consultants The Google search engine is currently the leading web search tool acquiring approximately 83 percent of the market share. This is due to the fact that people find Google to be recognizable compared to other web search engine operating in the World Wide Web. In fact, Google is available in different regions, using local languages so users can enjoy Google even if they are not fluent in English. Apart from these, Google has the simplest interface because people back at Google believe that the search engine must be simple as possible so that even novice users can take advantage of their technology.
On the other hand, Google search engine is also the first choice of web owners due to its popularity among internet users. Because of this, web owners layout their sites based on Google’s algorithm since it is important that they follow these standards so that spider crawlers will be able to pick up and include their sites on the Google result page. The accumulation of many websites and users over time prompted the people at Google to update their algorithm regularly so as to better serve their users.
In the past Google picked up sites based on the keyword or phrases used in their contents. In fact, this was the strategy employed by early SEO companies because this approach guaranteed websites to be listed on Google result page. This led to the practice of keyword density in the search engine optimization because many used to believe that repeated keywords in the content raises the prospect of Google bots picking up web pages with repeated keywords and phrases.
Apart from keywords, SEO firms also worked on Raw PageRank since this had the heaviest percentage when Google started operating. The reason for the large excess weight is that website pages with favorite backlinks on them will often be viewed as famous online sites as well and thus these web pages are readily picked up by spider crawlers back again in the day. Any sites with links from any of the popular ones would somehow get high ranking too. However due to the problem of spamming Google changed their system and gave this category a lower percentage.
At the present, Google has updated their algorithm and placed a huge weight on previously unpopular aspects of SEO which are the Domain Trust and Anchor Text in External Links. The former used to have the lowest ratio in the early years of Google but today, Google prefers sites registered under trusted domains; these include government and universities sites. On the other hand, Anchor Text remains popular in Google page ranking and SEO firms prefer this strategy because apart from it hyperlinks keywords, links are provided as a supplement to that word. Get More Information
The internet has been the playground for most businesses. Companies started to present their engagements online once the technology opened its doors to the public. This is because the World Wide Web has gathered millions of people and for a certain small business, it will be only good to adopt where the shoppers are. This is one of the ways to survive wherein on-line engineering performs a tremendous purpose whereby on line technological innovation performs a large part on the competition.
Orange County SEO 16400 Pacific Coast Hwy Suite 218, Huntington Beach, CA. 92649 (949) 494-0007
Search engines have been the main target of the companies because these sites are considered the backbone when it comes to web information. Most consumers rely on search engine sites whenever they are looking for info while in the on-line. This trend has led many companies to target search engines because this is one way to increase their sales online. When people know them through search engine sites, their chance of survival in the World Wide Web is relatively high.